Description

Expand the theoretical and ethical foundations of the growing field of modern public relations with this essential academic hardcover, Classical Rhetoric and Modern Public Relations: An Isocratean Model, by Charles Marsh. As the discipline of PR seeks guiding theories and paradigms, Marsh argues that both ancient and modern rhetorics offer fruitful exploration.

This book specifically presents Isocratean rhetoric—praised by Cicero and Quintilian—as an instructive antecedent for contemporary public relations practice. Charles Marsh delineates the strategic value of Isocratean rhetoric to address the philosophical and ethical origins of the field, while also asserting the modern relevance of classical rhetoric scholarship.

The analysis establishes the modern applications of Isocrates’ principles in key areas, including persuasion, education, strategic planning, new media, and postmodern practices. Key theoretical paradigms examined include excellence theory, communitarianism, and fully functioning society theory. This hardcover edition is from the prestigious Routledge Research in Public Relations series and is offered in like new condition, perfect for students, scholars, and practitioners.

• Author: Charles Marsh

• Publisher: Routledge

• Publication Date: October 16, 2012

• ISBN: 9780415626002

• Format: Hardcover (1st Edition)

• Pages: 208 (xii, 196 pages)

• Dimensions: 9 x 6 x 0.5 inches (22.86 x 15.24 x 1.27 cm)

• Weight: 0.99 lbs (0.45 kg)

• Condition: Used, Like New, $120.00 Plus S&H