On Writing Horror

“Studying fear appeals from Aristotle’s viewpoint in the sense that ‘nothing is inherently good, bad or meaningful in any other terms,’ can be useful to writers because it puts them in a position of maximum control.”

Willy Martinez
On Writing Horror

On Writing Horror amassed from an obsession to learn where the power of fear resides. An anthology of works studying the way in which writers evoke fear and how they may affect us – a deconstruction of the power language, pulling the veil back on fear. An index of terror, drawing from Aristotle, Longinus, Edmund Burke, Che Guevarra, Wordsworth, Foucault, H.P. Lovecraft, Todorov, and many more.

Chapters include digital illustrations created by the author.

Now available at Amazon’s KDP select here.

We are also offering a free eBook version of this title when you purchase “Mad Men” or “Phantom World” directly from us.

“On Writing Horror is a must have collection of research on the power of Horror- a tormented treatment of the human passions!

Table of Contents

Ch 1. Fear and War: Crafting the War on Terror Using Fear Appeals
Ch 2. The Art of the Coup D’etat
Ch 3. The Feminine Supernatural versus the Male Supernatural Writers
Ch 4. Projecting Ghost Children to Find Identity
Ch 5. The Supernatural Power of the Sublime in Wordsworth’s Poetry
Ch 6. Disorienting Characters with Haunted Spaces and Auditory Hallucinations
Ch 7. Modern Ghosts
Ch 8. The Fantastic in Fear
Ch 9. The Fun Side of Fear: Faustus’ Tricky Imp of Satan
Ch 10. Glorifying Satan


On Writing Fear amassed from an obsession to learn where the power of
horror resides. When I returned to study for my masters in English, the
University was in tumult. The union of professors were on strike against
the University. And of course, the students were pawns in the battle. As a
student I realized I was powerless in this situation, yet both the professors
and University felt the need to deploy a rhetoric of fear. On the one hand, the
school was threatening as to lower our grades if we did not attend a class
that was being covered by fill-in teachers and administrators, and on the
other, we knew our teachers would be back so we didn’t want to show that
we attended classes, and did not support them in their strike.

their abuse of power, the University sent letters and emails to both
students and their parents explaining that the students were still expected
to attend class. The University then controlled their social media space and
print by removing comments that were made regarding the strike – they
wanted to continue as if nothing was going on. They were in control of the
narrative and we were left to rumors. The school paper was not allowed to
print any stories on the matter and the University was threatening to hold
us accountable.

We have other books specializing in Horror and Scifi here. Thank you for your interest in “On Writing Horror.”

Needless to say, I was offended and angry. I lived firsthand at what
controlled populace was. I realized that the University controlled
everything – digital space, print, and physical space at the University. On
campus, the entrances were lined with protesters; professors, teaching
assistants and supportive students marched side by side as the University
controlled communications. Those on strike controlled the physical space
while the institution controlled the rhetorical landscape.

I wanted to learn more. I needed to learn about rhetorical agency,
institutionalized power, and the power of the people. What I discovered
was a rhetoric of fear. Fear appeals were common in almost every text that
I read. Like a possessed neophyte, I devoured hundreds of articles and
texts on fear, power, terror management, and moral panics. The common
themes in fear management are what I unpack in this book. This work
covers fiction and non-fiction and spans the course of seven years of
academic research. I present to you, an index on the study of fear, drawing
from Aristotle, Longinus, Edmund Burke, Che Guevarra, Wordsworth,
Foucault, H.P. Lovecraft, Todorov, and many more

– Willy Martinez

Follow Us On Social Media

Getting Smarter
Thank You for Your Support!

If you have any questions, email our Publisher, Willy Martinez at martinez@mindonfirebooks.com

%d bloggers like this: