Willy Martinez

Writer and Publisher

With a coffee in hand, Willy Martinez spends his weekends hunting for that rare horror/fantasy book in local thrift shops. Fusing his craft of marketing and love of book collecting, he set off to discover new writers in hopes of making Literary nerd friends.

Willy Martinez, Horror Writer and Publisher

He first began developing the Mind on Fire Books brand for a proposed chapter for his Thesis. He was studying moral panics, fear appeal, and the small press industry.

As a father, he works full time as a media manager for a government organization. It’s in his off time that he makes time to write short fiction, blog for The Ritual and manage the publishing for Mind on Fire Books.

In addition to running this small press and publishing most of the blogs here, he has also released an anthology of non-fiction works, studying the ways in which writers use fear appeals to precipitate horror. This is a culmination of works written while studying for his Masters degree. Willy Martinez felt his professors didn’t quite understand his vision so he chose not to publish with the university. Instead, he followed his gut and published it here, formally known as, “On Writing Fear” – a collection of essays.

His next goal is to transition to writing more fictional shorts, blending horror with the fantastic. He attempts this in the short three story anthology, “Mad Men.”

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