Do you work as a freelance writer? Celebrate, my colleagues, for this is our week–National Freelance Writers Appreciation Week. The second week of February is National Freelance Writer Appreciation Week. While it’s always a good idea to show gratitude to anyone who contributes to the success of your organization, this week is a great time to reach out to the writers who drive your content marketing or other projects.
#1 – Write a Blog Post Highlighting Freelancer Efforts
Consider highlighting the role of freelancers in your organization if it’s appropriate for your brand. Write a blog post or create a video thanking your writers or sharing some fun behind-the-scenes information about how writers help you achieve your goals.
#2 – Share the Details of Success with Writers and Editors
Freelancers often work with little feedback or understanding of how their work contributes to your organization. Many of the best writers take ownership of their work, though, and when you let them know how they can help you succeed – or share what’s already working – you might be surprised at the response you get.
Take time this month to share feedback, statistics, and goals with your freelancers. Let a writer know the landing page they wrote helped you earn 10 percent more revenue last quarter, or tell your SEO writing team that their efforts resulted in an increase in page traffic. These little details make freelancers feel like part of something bigger, and it often spurs them to continue creating excellent content for you.
With so much information exchanged in digital format, a physical mailing catches the attention. A hand-written thank you card shows that you cared enough to make a special effort. If you work with a crowd of freelancers, a preprinted thank you card in the mailbox can also make a writer smile.
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#4 – Run a Giveaway to Celebrate the Freelance Writers Week
If your budget won’t cover individual gifts or you work with a large freelance group, consider running a giveaway. When running a giveaway, keep things as simple and transparent as possible, and have fun with the entire premise.
Don’t be afraid to tag all of your writing friends and let them know how important you are to them. Writers love recognition, it’s how we make a living, so please share our work.
#6 – Hold a Digital Party for Freelance Writers Week
Invite freelancers to join you in a forum, Facebook group, or on Skype at a certain time, but avoid making video streaming a requirement since many writers choose to freelance because they value their privacy. Play some fun online party games, introduce various members of your in-house team or present information about how your freelance team made an impact to your organization recently. Incorporate giveaways or awards to get freelancers excited and involved.
Thanking your freelancers doesn’t take a huge effort, but the impact of showing your gratitude can be enormous.